The project

This project focuses on the visualization and spatial articulation of Bakcell’s retail environments following the brand’s rebranding. Bakcell, one of Azerbaijan’s leading telecommunications companies, sought to translate its renewed identity into a clear, contemporary and customer-centred in-store experience.

The goal was to create a flexible, recognizable and operationally efficient retail language, from flagship stores to third-party dealer locations, that could adapt to different formats while keeping a consistent customer experience.

Developed with Saffron Brand Consultants, Madrid. The work covered the full visualization process: spatial concept, layout configurations, custom furniture design and high-end 3D imagery to show how the brand behaves in physical space.