The project

Chulas Financieras is a podcast from Mexico about financial health, for generations with less job security and fewer economic certainties. Three friends, each at a different stage of managing money, share their stories so nobody has to face it alone. Not even in the good times.

Their mission is to heal finances. The brand had to sound like them: a friend, not a bank. It brings together conversation, humour and money, and turns the topic most people avoid into one they actually want to listen to.