
New identity
2022
Art direction & brand identity
Innoley
The project
Innoley is Argentina’s first newsletter on law and technology: crypto, personal data, artificial intelligence, the metaverse and whatever comes next. It breaks down rulings, regulations and news for a community of restless readers, the #Innolectores.
The digital revolution is already here, and law can’t stay behind. The identity had to bridge two worlds that rarely meet: the rigour of law and the pace of technology. The result is serious enough to be trusted and quick enough to keep up with the news.










